7:21 AM
Graphic Designing
Posted by
Dinakaran |
Graphic design - Graphic design originated as design for the printing industry - books, posters, magazines, but has expanded into other areas and now includes photography, film, video, and all kinds of visual communications. Graphic design is really the design of communication and has developed considerably from the days when it was known as commercial art. Graphic designers work with print, pictures and patterns. They ‘lay out' words and pictures on pages for books and magazines, in advertisements, posters, sales brochures, product packaging, TV programme title sequences, and the sides of mobile vans.
The aim of graphic design is to effectively communicate information through visual means. It is a broad heading covering a number of different disciplines. Typography is an essential element of all fields of graphic design. Specialized areas are lettering and calligraphy.A Graphic has components, concept and layout. The concept decides the elements that are to be used in design as the aim is to create a visually stunning impact that would hold the viewer's attention. Example is of Frank Foster, whose special effects in mega blockbusters like Speed, ‘Hollow' Man and ‘Perfect Storm' have been awesome. Graphic designers use a variety of print, electronic, and film media to create designs that meet a client's commercial needs. Using computer software, they develop the overall layout and design of magazines, newspapers, journals, corporate reports, and other publications. They may also produce promotional displays and marketing brochures for products and services, design distinctive company logos for products and businesses, and develop signs and signage.
Illustration (including photography), although not technically part of graphic design, is closely related. Most illustrators concentrate on specialist subjects, e.g., fashion, nature or cartoon and specialize in particular skills or in types of media ; for example, magazines or TV, technical illustration work for scientific, medical or engineering subjects, for reproduction in manuals and text books which demands precision. More and more of the everyday work of the graphic designer is done on computer system. (For courses refer to the article on Film making.)